Assaf Pelleg - Fashion Design that reflects modern femininity
A diverse collection to suit today's dynamic woman - any place, any time -based on a deep understanding of a woman's body and the needs and challenges of the modern woman.
Assaf's secret to success lies in the variety of styles he offers - a wide range of unique, meticulously designed, flattering styles that focus the attention on a woman's beauty.
This is achieved through sophisticated geometric cutaways that emphasize or conceal as needed, interesting color combinations, surprising design innovations, personally imported quality fabrics, and premium all-Israeli sewing work which are apparent in every item, from t-shirts to custom-made evening wear.
Assaf has in mind the scrupulous woman looking for her own voice in a hectic world, who wants to feel fresh and special, who doesn't compromise on comfort, who demands accessible fashion that will serve her throughout the day. A woman who wants to enjoy her clothing and hers